glossary

Game play reveals a lot about interactions between players.
Heres a few terms that may be discussed during play:

ACCOUNT EXECUTIVE:

Manager of a client's account. ^

BRAINSTORMING:

A way of producing an idea or solving a problem by holding a group discussion.

BRAND:

Name, term, design, symbol, or any other feature that identifies one business’s product as distinct from those of their competition. *

CLIENT:

A person or group that invests in professional services to fulfill a need.

CLIENT BRIEFING:

Investment of time for creative professionals to understand the client’s needs and desired goals. This is also a good time to ask more detailed questions about the client’s business, background, progress and current standing.

CREATIVE DIRECTOR (CD):

Person leading a creative endeavor. Usually they present work to clients and make decisions to go this way or that for the team.

CREATIVE PROCESS:

Process to which a project or initiative is conceptualized, designed, published, executed, implemented and measured.

CREATIVE PROFESSIONALS:

A general noun or title for any professional in the creative industry. Some specific titles include: designer, photographer, art director, copywriter, account executive and web developer.

CREATIVE REVIEW (CR):

Review of a creative project. Usually with the client.

CREATIVE SERVICES:

A list of services creative professionals offer clients. These can range from branding, design, illustration, copywriting, proofreading, development, programming, photography, videography, and many others.

DEADLINE:

Time-specific dates by which components or parts of a project or initiative must be completed.

DELIVERABLE(S):

Tangible and realistic expectation set between client and creative professional.

INTERNAL REVIEW (IR):

Review of a creative project within the team.

LOGO:

Also called logotype. A graphic representation or symbol of a company name, trademark, abbreviation, etc., often uniquely designed for ready recognition. ^

MILESTONE:

A significant stage in the life of a project or initiative. Not all milestones are deadlines, but some deadlines may be viewed as milestones.

MINDSHARE:

The level of awareness in the minds of consumers that a particular product commands. ^

PRESS CHECK:

A step in the printing process. It takes place after a printing press is set up but before the print run is underway. *

PROJECT MANAGER (PM):

Manager of the timeline, visual assets, communication, and creative professionals.

PROOF:

A trial print or digital print of a deliverable in order to check for accuracy of layout, type, content and color.

TIMELINE:

The duration of time a project or initiative is given.

^ - Credited to Dictionary.com * - Credited to Wikipedia.org